Remember the good times when Newcastle Brown Ale was the shirt sponsor of Newcastle United? Well those days could be coming back.
Despite having no longer being brewed in Newcastle, and some fans simply preferring a deal with Heineken, owner of the brand, instead, the club is working out a potential deal with the alcohol distributor for another shirt deal.
While this sounds great, and would give fans a since of the good times, some may feel being sponsored by an alcohol company isn’t the best for a club. Despite the Champions League being brought to you by Heineken and Neil Patrick Harris, some do not feel it is in the best interests of the club to have its main sponsor be alcohol.
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Yet, in the past, this was never a problem. Newcastle Brown Ale was a local sponsor and had ties to the community. It was a reminder of where the fans were from. I for one see no problem with this deal as it brings sponsorship back to local roots. A throwback to the days where Newcastle United was a club to feared in England.
It was a local business that was being marketed further by a local club with millions of fans around the world. It was a match made in heaven. And today, I would want nothing more than to see that blue star grace the shirts of Dwight Gayle, Matt Ritchie, and Aleksandar Mitrovic.
The shirt is associated with one of the greatest decades in Newcastle United history. With Rafa Benitez at the helm, are we not headed towards a similar period? The strong hatred of Wonga as a company and sponsor has led to fans refusing to buy the shirts and sponsoring a payday lender. But Newcastle Brown Ale is different.
It feels like home.