Adidas revealed as the new kit sponsor for the Newcastle United 2024/25 season: But why?

Newcastle United have signed a multi-year deal with Adidas as their kit sponsor starting from the season 2024/25. So, why Newcastle did choose Adidas?

Newcastle United have officially announced their partnership with Adidas starting from the 2024/25 season as their official kit sponsors. This comes after the Magpies severed their ties with British kit manufacturer Castore. Apart from Newcastle, Aston Villa are also looking to end their association with Castore as their kit manufacturer. This was reported after the Villa manager, Unai Emery complained that his players were weighing down after wearing their new wet-look kit for this season. Also, Newcastle fans complained about the kits manufactured by Castore. Thus, Newcastle have decided to end their deal with Castore and move forward with Adidas as their kit sponsor starting from the 2024/25 season.

Why did Newcastle choose Adidas as their kit sponsor?

When Aston Villa started complaining about their new kit manufactured by Castore, Newcastle came to their rescue with a statement supporting the manufacturer. The statement noted;

"“The club has found the quality of Castore products to be extremely high. We are proud to be wearing Castore’s well-designed, innovative training and match kits in the Premier League, Champions League and FA Women’s National League, and are appreciative of Castore’s support and contribution to the club’s trajectory over the last three seasons.”"

However, even before that, Newcastle decided to change their kit sponsors starting from the 2024/25 season. As Newcastle players are wearing Catore’s kit this season, it was well-known that the club might have to come up with a statement after the media started reporting on the quality of the British company-manufactured kits. After the complaints from Newcastle fans about the kit, it was only a matter of time before the Magpies would change their sponsors and at the start of the season, they penned a multi-year deal with the German manufacturer Adidas who manufactured some iconic Newcastle kits in the past.

Do you think Newcastle did the right thing by ending their deal with Castore?